In today’s data-driven world, you’d think businesses would scrutinize every piece of information before making decisions. But in reality? Once new data is released, many advertisers and their agencies consider the matter settled—regardless of what the data says. The result? The true value of data is often lost before it …

For many years, the sports world has reported on the relocation of numerous formerly European sports events to the Middle East or East Asia. Formula 1, but also other major sports organizations like FIFA, have implemented a comprehensive globalization strategy over the past 15 years, making their events significantly more …

The Tour de France 2024, which has been underway for several days, is increasingly contending with the impact of the ongoing UEFA EURO 2024. The Tour is an absolute top event in Europe with high viewership, as shown by the latest figures for the first two stages from OLOQIQI (approx. …

UEFA EURO, Tour de France, and not least the upcoming Olympic Games in Paris. So much is reported about global sports events and their international reach. This is certainly true, as we at OLOQIQI have often pointed out. And yet, in our latest OLOQIQI analysis, just before the start of …